Premium Program in Digital Marketing

Our Premium Program in Digital Marketing is suitable for anyone looking to learn the A to Z of Digital Marketing.

PPDM or Premium Program in Digital Marketing has been designed focusing on One=Multiple model. In other words, the course will provide thorough training on digital marketing from scratch to the rich concepts so that one can become multi-skilled in Digital Marketing.

Key Features of PPDM

  • The course not only trains you on how to market your product online but also teaches you on the digital business management segment, thereby providing a 360 degree understanding of the subject.
  • Employers hiring PPDM certified candidates will not only benefit from ‘multi-skilled employee’ perspective but also in terms of ‘cost savings’.

Learning Outcome

  • Greater visibility within the industry.
  • Expertise in professional web designing and HTML.
  • Insights on how to develop promotional strategies for SMM.
  • Through practice and revision sessions on mobile apps development.
  • Real-time experience on how to generate revenue online.
  • Supervised and guided by industry-leading experts who are results driven.
  • Have the flexibility of studying at your own pace even while juggling other activities.
  • Corporations approaching you for a job instead of the other way round.
  • Students can work as a freelancer as well.

Eligibility Criteria of the Program

  • This course can be opted by students, entrepreneurs, and working professionals.
  • A minimum of 70% attendance is required to get qualified for the PPDM examination.

Placement Prospects & Certification Course Completion

  • 100% success ensured to those taking Google’s Certification Exam under our guidance
  • Practical oriented and industry-based modules prepare the students eligible for prospective employment at the top MNCs
  • Providing 100% support on placement on course completion

PPDM Course Modules

  1. Introduction to Digital Marketing
  2. Digital Marketing Strategy Planning
  3. Website Planning & Development (WordPress)
  4. Search Engine Optimization
  5. Black Hat SEO
  6. Ecommerce Website Developement
  7. Ecommerce SEO
  8. Schema Markup and Implemention
  9. Online Reputation Management
  10. Search Engine Marketing (Google Ads)
  11. Display Ads
  12. Video Ads
  13. Google Merchant Centre
  14. Ecommerce Marketing
  15. Web Analytics
  16. Heatmap Implementation & Analysis
  17. Facebook Marketing
  18. Facebook Marketplace Listing
  19. Twitter Marketing
  20. Content Promotion Via LinkedIn
  21. Youtube Marketing
  22. Instagram Marketing
  23. Whatsapp Marketing
  24. Inbound Marketing
  25. Conversion Rate Optimization
  26. Email Marketing
  27. Lead Nurturing via Email Marketing
  28. Email Automation
  29. Content Marketing
  30. Lead Generation
  31. Remarketing Campaign
  32. Blog Designing and Promotion
  33. Google Adsense
  34. Affiliate Marketing
  35. Interview Preparation
  36. Graphic Designing
  37. Logo Designing
  38. Video Editing
  39. App Development (Mobincube)
  40. Google Data Studio
  41. Media Planning and Buying
  42. Freelancing
  43. Lead Sourcing
  44. Soft Skill Developement
  45. Programmatic Marketing
  46. Quora Marketing
  47. Influencer Marketing
  48. Sales Funnel Practice
  49. Mobile Marketing
  50. Drop Shipping

20 Industry Certifications

On successful course completion, students will get 20 Industry Recognized Certifications

  • Google Ads Fundamental
  • Display Advertising
  • Video Advertising
  • Search Advertising
  • Mobile Advertising
  • Shopping Advertising
  • Google Analytics Individual Qualification (GAIQ)
  • Google My Business
  • Facebook Blueprint Certification*
  • Hubspot Content Marketing
  • Hubspot Inbound Marketing
  • Hubspot Email Marketing
  • Hubspot Social Media
  • Hubspot Contextual Marketing
  • Hubspot Digital Advertising
  • Twitter Flight School
  • Youtube Creator Academy
  • Google Data Studio
  • Google AdMob
  • Internet Marketing School Certification
  • Duration 150 Hours
  • Modules 50
  • Certifications 20
  • Mode Online/Offline
  • Language English
  • Skill Level Advanced

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Some Feedbacks from Placed Students
Excellent digital marketing training and trainers go above and beyond to ensure that I was well-rehearsed with all the skills. IMS devotion towards my skill development has resulted in me getting placed at Wishnet Pt. Ltd.
Bikram Paul
Some Feedbacks from Placed Students
I got a broad insight into all the segments of Digital Marketing Training at IMS and it was one of the best experiences in my life. It gave me chance to improve it and got hired in Webtek labs.
Ipsita Mukherjee
Some Feedbacks from Placed Students
The course was very informative This truly brings anyone the next success of their growth. Join IMS to learn, and change your career curve as It actually helped me a lot in understanding digital marketing and the concepts of the same and got placed in Dharitri.
Soumen Banerjee
Some Feedbacks from Placed Students
I got to learn a lot of things from the courses. Number of hands-on exercises & assignments make me master various Digital Marketing concepts provided by IMS. Trainers supported me and I got an opportunity to be a part of Novotus Information Technology.
Niraj Shah
Some Feedbacks from Placed Students
I am truly grateful and have discovered a great source of encouragement and inspiration that have completely upgraded my career from zero knowledge in marketing to digital marketing professional in NCR Technosolutions . I highly recommend IMS.
Arpita Sen
Some Feedbacks from Placed Students
Being a part of IMS is itself an achievement and the most exciting part of the whole training was where the trainees were provided with live examples of digital marketing challenges and were encouraged to come up with solutions. This experience gave me a good sense of what I am expected to do when I am hired and finally it is an honour to be a part of Mould Innovations.
Akriti Poddar
Some Feedbacks from Placed Students
As per my experience I highly recommend IMS for those in search of digital marketing courses and want to make their career in this field as because of this skill development I got appointed in Linking Earth.
Deepojyoti Ghosh
Some Feedbacks from Placed Students
Due to incredible training and trainer effort and resources provided, I was able to learn the most useful aspects of digital marketing. Furthermore, the course was very informative, which helped me in understanding the various concepts and strategies that are used in digital marketing and as a consequence have been hired in kreative webtech.
Sumana Nandy
Some Feedbacks from Placed Students
I got very in-depth knowledge on various dimensions of marketing. This helped me a lot during my digital marketing journey. My sincere thanks goes to the institute and my trainer who made me able to achieve a good position in Innovative media Services.
Arindam Bannerjee
Some Feedbacks from Placed Students
Initially I was confused about which one to choose and then I decided to analyse each institute based on how they were marketing themselves. And that’s how I came to IMS and never regretted being a part of this institute as it changed my life and I was hired in HIH7 Webtech Pvt Ltd.
Amitesh Mondal
Some Feedbacks from Placed Students
I got to learn a lot of things from the courses. Number of hands-on exercises & assignments make me master various Digital Marketing concepts provided by IMS. Trainers supported me and I got an opportunity to be a part of Novotus Information Technology.
Niraj Shah
Some Feedbacks from Placed Students
At first, I was super sceptical about learning digital marketing. However, I gave it a shot - and because of industry-oriented digital marketing training offered by IMS, I have been hired by Blueberry Web Solutions.
Sampa Saha
Some Feedbacks from Placed Students
The learning experience at IMS was excellent. It is the only place where you can experiment with your skills without the fear of results. I really thank IMS and their trainer who helped me to showcase my skills and transform me into a better professional which helped me to secure my place in Bigg Boxx .
Priyasa Agarwal
Some Feedbacks from Placed Students
IMS get you ready with industry demand. I observed the course and learning platform is very systematic and result oriented as after completing my course I got placed in Avant Garde.
Tirthankar Das
Some Feedbacks from Placed Students
I came across internet marketing school when I was looking for the best digital marketing institute that would provide practical knowledge about Digital Marketing. My journey has been really amazing and helped me to enlighten and I have been appointed in Ability games.
Jayna Vora
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